Description
Report Highlights
The global DTC DNA test kits market is valued at over $1 billion and grows at 20% annually. In Brazil, the At-Home DNA Test Kit market is estimated to be worth around $3 million (BRL 17 million), with a potential customer base of about 16 million people.
Report Includes
- 44 data tables and chart visualisations
- Study flow, method and inputs
- An analysis of the global size and players (global), players (local)
- An analysis of household income and regional distribution
- Total expenditure and health expenditure by household income category
- Ability to pay and price sensitivity across household income categories
- Estimated Total Addressable Market (TAM), based on reported willingness to pay
- Derived motivations to purchase across the Total Addressable Market (TAM)
- Product attribute drivers, utility scores and marginal willingness to pay
- A discussion of where to focus commercial activity across Brazil based on ability and
willingness to pay, value drivers and potential incremental revenue.
Report Scope
This report explores critical trends in the At-Home DNA Test Kit market, including the market size, drivers and restraints, competition, household ability to pay, subnational distribution, willingness to pay across price levels and product attribute utility scores. Companies considering expanding their geographic reach and tailoring their product and service offerings will find this report highly informative.
Table of contents
- Executive summary
- Market size and growth
- Market players/products
- Conjoint analysis
- Consumer segmentation
- Socio-economic distribution
- Market penetration
- Potential market
- Respondents profile
- Motivations for purchasing
- Attribute importance
- Preference levels
- Willingness to pay
- Preference shares
- Estimated market shares
- Conclusions
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